Adidas apologizes for misrepresenting KENTE, GHANA and AFRICA

This is a follow up from my previous posts about Adidas stealing from Africa :Click here to read how adidas stole fron Ghana
It pays to speak up - people of africa please patent, copy right and protect your heritage.

Dear Mr Kwabena,

Thank you for contacting adidas regarding the Jeremy Scott, Originals by Originals shoe Nizza 2 Hi; and for correcting us on the incorrectly referenced Kente cloth. We regrettably made an error in the copywriting process when describing this shoe. I can assure you that this was not meant to be disrespectful in any way, but a simple human error when creating copy which would be used to describe the shoe.

We have begun to correct this where we can - ie adidas.com/originals, Press Materials etc.

We have also contacted all of the communications and PR managers in our local markets to advise them of the change and act accordingly. Any future stories from adidas should correctly reference the Kente cloth which inspired the design.

We're very proud to work with external design partner Jeremy Scott and also to be able to reference and be inspired by materials, designs and styles from around the world and we're also reverential in crediting the origin of the design correctly.

In this instance, Jeremy Scott sent us the design with the correct name, but in our process of writing the description a typo was made. We have now tried to correct this mistake.

Thank you again for calling this to our attention.

Kind regards,

Tom Ramsden
Senior Communications Manager - adidas Originals

Unlike Adidas Puma acknowledges Africa and Ghana's Kente as inspiration

Adidas Please watch and learn - PUMA shoes you how its done even though their design is not as obvious they still had the decency of letting the world know who's intellectual property was the inspiration for their shoe. You guys simply copied and pasted and still decided to re write African culture and History.

Puma goes wild by way of Africa with this Pack of Clydes that takes you on venture through the Serengeti. Available in black or jungle green, each shoe features a woven geometric strip along the eyelets inspired by traditional Ghanaian Kente silk fabrics. The scuffed mid and outsole gives a rugged wild look.

PLEASE REFER TO MY LAST TWO POST ON ADIDAS - THANKS

How Adidas Stole from AFRICA - First response

PLEASE REFER TO PREVIOUS POST - HOW ADIDAS STOLE FROM AFRICA

HI guys thanks for the support in spreading this message i sent the letter to many offices of adidas including their head of intellectual property - This is the first automated reply :( - Allot of people have called for a petition. I am giving adidas a few
more days to get their act together if we dont get a satisfactory reply we will petition and will take them on through all avenues.
Thanks and keep spreading it on twitter, facebook etc PEACE

Customer Ref No: 665396

Dear Kwabena

Thank you for your recent enquiry.

Your email has been forwarded onto the relevant department and
we will contact you again shortly.

In the meantime, we would like to take this opportunity to
thank you for contacting adidas and for your interest in the
brand.

Yours sincerely

Lauren Cruse
Customer Care Manager
For and on behalf of adidas (UK) Limited


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